The brief was the celebration of 60 years of Jaquar Group and to convey thanks to all the business partners, dealers, and distributors. We created an exclusive, totally personalized direct mailer, wherein we took the industrial wheel as the metaphor for continuous movement and hence steady progression. Jaquar’s key professionals were there atop, conveying thanks to everyone, across the nation, in different vernacular languages. This was adapted to the print media too, and even that ad had a booklet at the centre where you get to know about Jaquar’s 60 years of journey, by turning pages.
Direct Mailer
Print Ad
